Thomas Rigby

Thomas Rigby

Thomas Rigby

A Gen-X/Millennial cusp (Xennial), I'm old enough to remember life before the internet but not (quite) old enough to have seen Nirvana live. Or, as my wife puts it, I adapt to technology like a Millennial but get angry about it like a Boomer.

Latest Posts

The laws of physics, those undeniable laws of the universe that we can’t help but abide by, make round soap bubbles. They make green grass and wet water and rainbows that can only be seen between 40 and 42 degrees. These are templates...
Can your UI harm your UX? Let’s find out…
In an ideal world, everything we build would be perfect; gorgeous code, on time, and under budget but most of us don’t live in a Disney utopia. Unfortunately, the real world chips away at our resolve and something has to give.
Probably the best photograph I have ever taken
Long, long ago in a galaxy far, far away, websites ran the gamut from the bland to the Flash™-y and everyone wanted to make them better. Way back in them olden days, there were so many ways to improve the hideousness that some websites...
Minimalism is an interesting thing – far from meaning as stark as possible, minimalism is the idea of removing anything unnecessary for base level functionality. Imagine a human face. Now remove all of the details you can until it still...
Google (other search engines are available) loves content. There’s a whole industry (or at least a facet of digital marketing) that has sprung up around Content Marketing that puts emphasis on copy-rich pages to draw consumers in.
Everyone who ever got that haircut in high school just wanted to be cool. Look back at photos of some of the decisions you made in the name of “fashion” and you’ll understand the title of this article. We’re talking about the downside of...
Jakob’s Law states that visitors to your website spend most of their online time on other peoples websites. Who spends the most time on your website? – you do. Whether you’re the developer, designer, or MD, no-one spends as much time on...
One of the main issues I have come across in the last three years of building marketing emails is that mobile responsive versions of emails are treated as an after-thought.
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